Born in the heart of Melbourne, our brand is where creative expression meets everyday functionality. We design clothing for those who see style as a form of self-expression—individuals who value comfort but never compromise on originality.

Drawing inspiration from Melbourne’s rich art scene, its diverse communities, and the rhythm of its streets, our collections blur the line between wearable art and wardrobe essentials. Each piece is thoughtfully crafted to balance bold design with everyday ease—made to be mixed, layered, and lived in.

We believe in slow, intentional fashion that tells a story. From hand-drawn graphics to experimental silhouettes, our pieces reflect the ever-evolving spirit of the city and the people who move through it.

This is everyday wear, reimagined through a creative lens.